Nuclear energy, in terms of an overall safety record, is better than other energy.
Bill GatesRead
About three million computers get sold every year in China, people don't pay for the software. Someday they will, though. And as long as they're going to steal it, we want them to steal ours. They'll get sort of addicted, and then we'll somehow figure out how to collect sometime in the next decade.
Interpretation
What this quote means
This quote highlights the strategy of allowing users to access software for free with the expectation that they may eventually pay for it.
Bill Gates discusses the phenomenon of software piracy in China, noting that while users currently do not pay for software, allowing them to use Microsoft's products for free could lead to brand loyalty and eventual purchases. This perspective reflects a long-term business strategy that aims to gain market share and create a future consumer base that values and invests in the product.
Themes
SoftwarePiracyTechnologyStrategyBusiness
In practice
Example use cases
This quote can be used in a tech conference to discuss software monetization strategies.
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