There are three objectives for content marketing: reach engagement conversion. Define key metrics for each.

- Michael Brenner

Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands pro…

- Michael Brenner

Content marketing represents the gap between what brands produce and what consumers actually want.

- Michael Brenner

Behind every piece of bad content is an executive who asked for it.

- Michael Brenner

If great content is the hero, then banners are the villain.

- Michael Brenner