Perhaps the most important marketing step any business can take is to discover a way to be different.

- John Jantsch

A thrilled customer is the most potent marketing asset your organization can leverage.

- John Jantsch

Develop a capacity for things like purpose, love, wonder, courage, and grace.

- John Jantsch

You can acquire some measure of knowledge from various research techniques, but nothing beats living, breathing, and feeling the same things your pro…

- John Jantsch

Branding is the art of becoming knowable, likable and trustable.

- John Jantsch

Firms that draw commitment from customers and staff give them a way to sign up for something that can allow them to be their best self.

- John Jantsch

Listening is the new prospecting.

- John Jantsch

The difference between Sales and Marketing is that Marketing owns the message and Sales owns the relationship.

- John Jantsch

Create something people want to share.

- John Jantsch