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As time goes on, I get more and more convinced that the right method of investment is to put fairly large sums into enterprises which one thinks one knows something about and in the management of which one thoroughly believes.
John Maynard Keynes
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Interpretation

What this quote means

Investing wisely requires confidence in the enterprises you choose and a belief in their management.

This quote by John Maynard Keynes emphasizes the importance of conviction and knowledge in investment decisions. It suggests that successful investing involves placing significant amounts of money into ventures where one has a solid understanding and faith in the management capabilities, implying that personal insight and trust are key components to achieving financial success.

Themes

InvestmentConfidenceKnowledgeManagementEnterprises

In practice

Example use cases

This quote can be shared during investment seminars or workshops to emphasize the importance of due diligence.

More from John Maynard Keynes

The ideas of economists and political philosophers, both when they are right and when they are wrong, are more powerful than is generally understood. Indeed, the world is ruled by little else.
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We will not have any more crashes in our time.
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This long run is a misleading guide to current affairs. In the long run we are all dead. Economists set themselves too easy, too useless a task if in tempestuous seasons they can only tell us that when the storm is long past the ocean is flat again.
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The book, as it stands, seems to me to be one of the most frightful muddles I have ever read, with scarcely a sound proposition in it beginning with page 45 [Hayek provided historical background up to page 45; after that came his theoretical model], and yet it remains a book of some interest, which is likely to leave its mark on the mind of the reader. It is an extraordinary example of how, starting with a mistake, a remorseless logician can end up in bedlam.
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If farming were to be organised like the stock market, a farmer would sell his farm in the morning when it was raining, only to buy it back in the afternoon when the sun came out.
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