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He who wants to persuade should put his trust not in the right argument, but in the right word. The power of sound has always been greater than the power of sense.
Joseph Conrad
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Interpretation

What this quote means

Effective persuasion relies more on the choice of words than on logical arguments.

In this quote, Joseph Conrad emphasizes the importance of language in persuasion, suggesting that carefully chosen words can have a more powerful impact than the strength of the argument itself. He highlights that the emotional and psychological influence of sound, tone, and word choice often outweighs purely rational logic in convincing others.

Themes

PersuasionLanguageWordsPowerInfluence

In practice

Example use cases

A speaker delivering a motivational speech might use this quote to highlight the importance of word choice.

More from Joseph Conrad

It is when we try to grapple with another man's intimate need that we perceive how incomprehensible, wavering and misty are the beings that share with us the sight of the stars and the warmth of the sun. It is as if loneliness were a hard and absolute condition of existence; the envelope of flesh and blood on which our eyes are fixed melts before the outstretched hand, and there remains only the capricious, unconsolable and elusive spirit that no eye can follow, no hand can grasp.
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I think it had whispered to him things about himself which he did not know, things of which he had no conception till he took counsel with this great solitude - and the whisper had proved irresistibly fascinating. It echoed loudly within him because he was hollow at the core.
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Hang ideas! They are tramps, vagabonds, knocking at the back-door of your mind, each taking a little of your substance, each carrying away some crumb of that belief in a few simple notions you must cling to if you want to live decently and would like to die easy!
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Joy and sorrow in this world pass into each other, mingling their forms and their murmurs in the twilight of life as mysterious as an overshadowed ocean, while the dazzling brightness of supreme hopes lies far off, fascinating and still, on the distant edge of the horizon
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The artist appeals to that part of our being...which is a gift and not an acquisition - and, therefore, more permanently enduring.
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History repeats itself, but the special call of an art which has passed away is never reproduced. It is as utterly gone out of the world as the song of a destroyed wild bird.
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