TV has the longest recall. You remember what you've seen for longer; it has engagement and emotion. It's the most talked about.

- Christopher Locke

Best practices usually aren't.

- Christopher Locke

It's still a lean back, enjoy or a lean forward, be involved, enjoy medium. It's real engagement, real emotion.

- Christopher Locke

People finally have permission to be human in the context of their work. That's the real Internet story.

- Christopher Locke

WE DIE. You will never hear those words spoken in a television ad. Yet this central fact of human existence colors our world and how we perceive ours…

- Christopher Locke

Life is too short because we die.

- Christopher Locke