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The two most important words I ever wrote were on that first Wal-Mart sign, ‘Satisfaction Guaranteed’. They're still up there, and they have made all the difference.
Sam Walton
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Interpretation

What this quote means

Satisfaction is key to success in business and customer relationships.

This quote emphasizes the significance of ensuring customer satisfaction in achieving business success. Sam Walton highlights that the phrase 'Satisfaction Guaranteed' not only represents a commitment to quality service but has also been a foundational principle guiding the success of Wal-Mart, illustrating how core values can shape a brand's identity and legacy.

Themes

SatisfactionBusinessSuccessCustomer ServiceCommitment

In practice

Example use cases

In a business seminar, a speaker might reference this quote to stress the importance of customer satisfaction.

More from Sam Walton

Celebrate your success and find humor in your failures. Don't take yourself so seriously. Loosen up and everyone around you will loosen up. Have fun and always show enthusiasm. When all else fails, put on a costume and sing a silly song.
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All that hullabaloo about somebody's net worth is just stupid, and it's made my life a lot more complex and difficult.
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Share your profits with all your associates, and treat them as partners. In turn, they will treat you as a partner, and together you will all perform beyond your wildest expectations.
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Great ideas come from everywhere if you just listen and look for them. You never know who's going to have a great idea.
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I got into retailing because I wanted a real job.
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The key to success is to get out into the store and listen to what the associates have to say.
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