I don't think that type should be expressive at all. I can write the word 'dog' with any typeface and it doesn't have to look like a dog. But there are people that [think that] when they write 'dog' it should bark.
It’s not important to develop your own style but your own approach. - Massimo Vignelli
It’s not important to develop your own style but your own approach.
- Massimo Vignelli
There is no design without discipline. There is no discipline without intelligence. - Massimo Vignelli
There is no design without discipline. There is no discipline without intelligence.
Scale is extremely important. Scale is not dimensions. Dimensions are physical and scales are mental. - Massimo Vignelli
Scale is extremely important. Scale is not dimensions. Dimensions are physical and scales are mental.
Styles come and go. Good design is a language, not a style. - Massimo Vignelli
Styles come and go. Good design is a language, not a style.
I like it to be visually powerful, intellectually elegant, and above all, timeless. - Massimo Vignelli
I like it to be visually powerful, intellectually elegant, and above all, timeless.
Design is not art. Design is utilitarian, art is not. - Massimo Vignelli
Design is not art. Design is utilitarian, art is not.
The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what … - Massimo Vignelli
The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what …
Good design is a matter of discipline. It starts by looking at the problem and collecting all the available information about it. If you understand t… - Massimo Vignelli
Good design is a matter of discipline. It starts by looking at the problem and collecting all the available information about it. If you understand t…
Any color works if you push it to the extreme. - Massimo Vignelli
Any color works if you push it to the extreme.
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