values-speedily-inconvenient-commercially-expedient-values-meaning-longevity

Values cannot be speedily forgotten if it is inconvenient or commercially expedient. Values have to have meaning and longevity; otherwise they are valueless. You cannot embrace innovation up to a point or only sometimes. Branding demands commitment; commitment to continual re-invention; striking cords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.

Richard Branson
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Richard Branson's Popular Quotes

You've got one go in life, so make the most of it.

- Richard Branson

Nothing else even comes close.

- Richard Branson

Being an entrepreneur simply means being someone who wants to make a difference to other people's lives.

- Richard Branson

Every success story is a tale of constant adaption, revision and change.

- Richard Branson

If you look after your staff, they'll look after your customers. It's that simple.

- Richard Branson

Some 80% of your life is spent working. You want to have fun at home; why shouldn't you have fun at work?

- Richard Branson

I have learnt more from my failures than my successes.

- Richard Branson

Listen more than you talk. Nobody learned anything by hearing themselves speak.

- Richard Branson

Do not be embarrassed by your failures, learn from them and start again.

- Richard Branson
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