Waste equals food, whether it's food for the earth, or for a closed industrial cycle. We manufacture products that go from cradle to grave. We want to manufacture them from cradle to cradle.
Honor commerce as the engine of change. - William Mcdonough
Honor commerce as the engine of change.
- William Mcdonough
The Stone Age did not end because humans ran out of stones. It ended because it was time for a re-think about how we live. - William Mcdonough
The Stone Age did not end because humans ran out of stones. It ended because it was time for a re-think about how we live.
Here's where redesign begins in earnest, where we stop trying to be less bad and we start figuring out how to be good. - William Mcdonough
Here's where redesign begins in earnest, where we stop trying to be less bad and we start figuring out how to be good.
Sustainability takes forever. And that's the point. - William Mcdonough
Sustainability takes forever. And that's the point.
Our goal is a delightfully diverse, safe, healthy, and just world, with clean air, water, soil and power – economically, equitably, ecologically and … - William Mcdonough
Our goal is a delightfully diverse, safe, healthy, and just world, with clean air, water, soil and power – economically, equitably, ecologically and …
Designing renders visible our hopes and dreams. It is the first signal of human intentions. - William Mcdonough
Designing renders visible our hopes and dreams. It is the first signal of human intentions.
Consider this: all the ants on the planet, taken together, have a biomass greater than that of humans. Ants have been incredibly industrious for mill… - William Mcdonough
Consider this: all the ants on the planet, taken together, have a biomass greater than that of humans. Ants have been incredibly industrious for mill…
In the end, the question is not, how do we use nature to serve our interests? It's how can we use humans to serve nature's interest?' - William Mcdonough
In the end, the question is not, how do we use nature to serve our interests? It's how can we use humans to serve nature's interest?'
If we think about things having multiple lives, cradle to cradle, we could design things that can go back to either nature or back to industry foreve… - William Mcdonough
If we think about things having multiple lives, cradle to cradle, we could design things that can go back to either nature or back to industry foreve…
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