Economies are supposed to serve human ends.. not the other way round. We forget at our peril that markets make a good servant, a bad master and a wor…

- Amory Lovins

What if we could make energy do our work without working our undoing?

- Amory Lovins

If you ask me, it'd be a little short of disastrous for us to discover a source of clean, cheap, abundant energy because of what we would do with it.…

- Amory Lovins

Today we have a temporary aberration called "industrial capitalism" which is inadvertently liquidating its two most important sources of capital, the…

- Amory Lovins

Fire made us human, fossil fuels made us modern, but now we need a new fire that makes us safe, secure, healthy and durable.

- Amory Lovins

The markets make a good servant but a bad master, and a worse religion.

- Amory Lovins

I think along the way, as we treat nature as model and mentor, and not as a nuisance to be evaded or manipulated, we will certainly acquire much more…

- Amory Lovins

If you ask the wrong question, of course, you get the wrong answer. We find in design it's much more important and difficult to ask the right questi…

- Amory Lovins

We've got 21st century technology and speed colliding head-on with 20th and 19th century institutions, rules and cultures.

- Amory Lovins