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Whether the psychological effect of color is direct...or whether it is the outcome of association, is open to question. The soul being one with the body, it may well be possible that a psychological tremor generates corresponding one through association.
Wassily Kandinsky
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Interpretation

What this quote means

The quote discusses the relationship between color and psychological effects, suggesting a deep connection between the body and soul.

Wassily Kandinsky reflects on the complex relationship between color and psychology, contemplating whether color influences emotions directly or through learned associations. He posits that since the soul and body are intertwined, emotional responses to colors may arise from psychological stimuli that resonate deeply within us, highlighting the significant impact art can have on our inner experiences.

Themes

ColorPsychologyEmotionArtAssociation

In practice

Example use cases

In a presentation about the impact of colors in branding, you could use this quote to illustrate the psychological effects of color.

More from Wassily Kandinsky

The true work of art is born from the 'artist': a mysterious, enigmatic, and mystical creation. It detaches itself from him, it acquires an autonomous life, becomes a personality, an independent subject, animated with a spiritual breath, the living subject of a real existence of being.
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The artist must have something to say, for mastery over form is not his goal but rather the adapting of form to its inner meaning.
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With cold eyes and indifferent mind the spectators regard the work. Connoissers admire the "skill" (as one admires a tightrope walker), enjoy the "quality of painting" (as one enjoys a pasty). But hungry souls go hungry away. The vulgar herd stroll through the rooms and pronounce the pictures "nice" or "splendid." Those who could speak have said nothing, those who could hear have heard nothing.
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The sound of colors is so definite that it would be hard to find anyone who would express bright yellow with bass notes or dark lake with treble.
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The more abstract is form, the more clear and direct its appeal.
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All methods are sacred if they are internally necessary. All methods are sins if they are not justified by internal necessity.
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