The whole point with type is for you not to be aware it is there. If you remember the shape of a spoon with which you just ate some soup, then the spoon had a poor shape.
Typography must be as beautiful as a forest, not like the concrete jungle of the tenements It gives distance between the trees, the room to breathe a… - Adrian Frutiger
Typography must be as beautiful as a forest, not like the concrete jungle of the tenements It gives distance between the trees, the room to breathe a…
- Adrian Frutiger
I am sure in some years from now you will see new posters with just white space and four lines in Garamond. - Adrian Frutiger
I am sure in some years from now you will see new posters with just white space and four lines in Garamond.
Helvetica is the jeans, and Univers the dinner jacket. Helvetica is here to stay. - Adrian Frutiger
Helvetica is the jeans, and Univers the dinner jacket. Helvetica is here to stay.
From all these experiences the most important thing I have learned is that legibility and beauty stand close together and that type design, in its re… - Adrian Frutiger
From all these experiences the most important thing I have learned is that legibility and beauty stand close together and that type design, in its re…
The material of typography is the black, and it is the designer’s task with the help of this black to capture space, to create harmonious whites insi… - Adrian Frutiger
The material of typography is the black, and it is the designer’s task with the help of this black to capture space, to create harmonious whites insi…
When I put my pen to a blank sheet, black isn’t added but rather the white sheet is deprived of light. [] Thus I also grasped that the empty spaces a… - Adrian Frutiger
When I put my pen to a blank sheet, black isn’t added but rather the white sheet is deprived of light. [] Thus I also grasped that the empty spaces a…
If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools; one to take food from the bowl, t… - Adrian Frutiger
If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools; one to take food from the bowl, t…
The whole point with type is for you not to be aware it is there. If you remember the shape of a spoon with which you just ate some soup, then the sp… - Adrian Frutiger
The whole point with type is for you not to be aware it is there. If you remember the shape of a spoon with which you just ate some soup, then the sp…
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