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We see a world of abundance, not limits. In the midst of a great deal of talk about reducing the human ecological footprint, we offer a different vision. What if humans designed products and systems that celebrate an abundance of human creativity, culture, and productivity? That are so intelligent and safe, our species leaves an ecological footprint to delight in, not lament?

William McDonough
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William Mcdonough's Popular Quotes

Honor commerce as the engine of change.

- William Mcdonough

The Stone Age did not end because humans ran out of stones. It ended because it was time for a re-think about how we live.

- William Mcdonough

Consider this: all the ants on the planet, taken together, have a biomass greater than that of humans. Ants have been incredibly industrious for mill…

- William Mcdonough

Here's where redesign begins in earnest, where we stop trying to be less bad and we start figuring out how to be good.

- William Mcdonough

Sustainability takes forever. And that's the point.

- William Mcdonough

Designing renders visible our hopes and dreams. It is the first signal of human intentions.

- William Mcdonough

Our goal is a delightfully diverse, safe, healthy, and just world, with clean air, water, soil and power – economically, equitably, ecologically and …

- William Mcdonough

If we think about things having multiple lives, cradle to cradle, we could design things that can go back to either nature or back to industry foreve…

- William Mcdonough

In the end, the question is not, how do we use nature to serve our interests? It's how can we use humans to serve nature's interest?'

- William Mcdonough
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