It would seem that more than function itself, simplicity is the deciding factor in the aesthetic equation. One might call the process beauty through function and simplification.
The most beautiful curve is a rising sales graph. - Raymond Loewy
The most beautiful curve is a rising sales graph.
- Raymond Loewy
There is a frantic race to merchandise tinsel and trash under the guise of 'modernism.' - Raymond Loewy
There is a frantic race to merchandise tinsel and trash under the guise of 'modernism.'
Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended. - Raymond Loewy
Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.
I alienated the automotive industry by saying that cars should be lightweight and compact. - Raymond Loewy
I alienated the automotive industry by saying that cars should be lightweight and compact.
Design is too important to be left to designers. - Raymond Loewy
Design is too important to be left to designers.
Good design is not an applied veneer. - Raymond Loewy
Good design is not an applied veneer.
The main goal is not to complicate the already difficult life of the consumer. - Raymond Loewy
The main goal is not to complicate the already difficult life of the consumer.
Ugliness does not sell. - Raymond Loewy
Ugliness does not sell.
It all must start with an inspired, spontaneous idea. - Raymond Loewy
It all must start with an inspired, spontaneous idea.
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