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I would rather try to persuade a man to go along, because once I have persuaded him, he will stick. If I scare him, he will stay just as long as he is scared, and then he is gone.
Dwight D. Eisenhower
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Interpretation

What this quote means

Persuasion leads to lasting commitment while fear only results in temporary compliance.

In this quote, Dwight D. Eisenhower emphasizes the importance of persuasion over fear in leadership. He suggests that persuading others to follow or agree will foster a deeper, more enduring loyalty, as opposed to instilling fear, which will only keep someone in line until the fear dissipates. Therefore, true leaders should aim to inspire and persuade rather than intimidate.

Themes

PersuasionLeadershipCommitmentFearLoyalty

In practice

Example use cases

In a team meeting to inspire collaboration and commitment to a project.

More from Dwight D. Eisenhower

If a man's associates find him guilty of being phony, if they find that he lacks forthright integrity, he will fail. His teachings and actions must square with each other. The first great need, therefore, is integrity and high purpose.
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The libraries of America are and must ever remain the home of free and inquiring minds. To them, our citizens-of all ages and races, of all creeds and persuasions-must be able to turn with clear confidence that there they can freely seek the whole truth, unvarnished by fashion and uncompromised by expediency.
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You don't lead by hitting people over the head - that's assault, not leadership.
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When pressure mounts and strain increases everyone begins to show the weaknesses in his makeup. It is up to the Commander to conceal his: above all to conceal doubt, fear, and distrust.
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Some years ago I became president of Columbia University and learned within 24 hours to be ready to speak at the drop of a hat, and I learned something more, the trustees were expected to be ready to speak at the passing of the hat.
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I hate war as only a soldier who has lived it can, only as one who has seen its brutality, its futility, its stupidity.
Dwight D. EisenhowerRead

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