What I would say to young entrepreneurs is there's so many moments in your life where you have these dreams, and people are trying to protect you, and they say, perhaps, friends, family, parents sometimes, they don't agree with it, they think, 'This is just too high of a hurdle.' And I don't agree with that.
Interpretation
Pursue your dreams despite the skepticism of others.
Howard Schultz emphasizes the importance of resilience and determination for young entrepreneurs. He acknowledges that while friends and family may express concern about the challenges of pursuing ambitious dreams, it is essential to stay true to one’s vision and not be deterred by others' doubts.
In practice
In a motivational talk or seminar for aspiring entrepreneurs.
The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.
The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared.
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
While their service is ending, our responsibility is just beginning!
In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image; a place to go other than home or work. We also created an industry that did not exist: specialty coffee.
When you want to do a big thing, get the mental pattern, make it perfect, know just what it means, enlarge your thought, keep it to yourself, pass it over to the creative power behind all things, wait and listen, and when the impression comes, follow it with assurance. Don't talk to anyone about it. Never listen to negative talk or pay attention to it and you will succeed where all others fail.
The work of many of the greatest men, inspired by duty, has been done amidst suffering and trial and difficulty. They have struggled against the tide, and reached the shore exhausted.
Work every day. No matter what has happened the day or night before, get up and bite on the nail.
I tell people, 'I was born in a little house at the dead end of a dirt road that had no name and no number, and you can go anywhere from nowhere.'
The world takes us at our own valuation. It believes in the man who believes in himself, but it has little use for the timid man: the one who is never certain of himself, who cannot rely on his own judgment, who craves advice from others, and is afraid to go ahead on his own account.
The most reliable way to predict the future is to create it.
Subscribe for the occasional hand-picked quote. No noise.