Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.
Interpretation
Strive to embody excellence, as it can elevate the standards around you.
This quote emphasizes the importance of setting high standards of quality and excellence, as not everyone is accustomed to such expectations. It serves as a reminder that by exemplifying excellence, you can inspire others to raise their own standards and foster an environment that values and strives for quality.
In practice
In a team meeting to encourage higher performance standards.
Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.
It is piracy, not overt online music stores, which is our main competitor.
The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important.
Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.
When the days are too short, chances are you are living at your best.
Men are often capable of greater things than they perform - They are sent into the world with bills of credit, and seldom draw to their full extent.
In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing.
You get to decide what energy you choose to download in any moment. No one but you gets to decide who you wish to be.
Nothing could be worse than the fear that one had given up too soon, and left one unexpended effort that might have saved the world.
The most important investment you can make is in yourself. Very few people get anything like their potential horsepower translated into the actual horsepower of their output in life. Potential exceeds realization for many people...The best asset is your own self. You can become to an enormous degree the person you want to be.
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