You wan't to invent new ideas, not new rules.

- Dan Heath

Take a company like GM. For years, people were warning its execs that the company was too dependent on big SUVs and trucks, that it was falling behin…

- Dan Heath

Data are just summaries of thousands of stories - tell a few of those stories to help make the data meaningful.

- Dan Heath

You want to invent new ideas, not rules

- Dan Heath

You want to invite new ideas, not new rules.

- Dan Heath