So maybe part of our formal education should be training in empathy. Imagine how different the world would be if, in fact, that were 'reading, writing, arithmetic, empathy.'
Neil Degrasse TysonRead
When you're writing for the Internet, you have the analytics, and you know that people are bailing every second. But various people kept reminding me that once people have bought a book, they're in. You don't have to be selling them on every page.
Interpretation
What this quote means
Writing for the Internet requires attention to analytics, but book readers are committed once they make a purchase.
This quote highlights the difference between writing for the Internet and writing a book. While online content must constantly engage readers to prevent them from leaving, a book entices readers with the promise of a complete journey once they decide to buy it. The commitment of readers who purchase a book allows the author to focus more on delivering a coherent message rather than constantly selling every page.
Themes
WritingInternetAnalyticsBooksReader Commitment
In practice
Example use cases
In a seminar about digital marketing, this quote can illustrate the importance of reader commitment in different formats.
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