I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one.
Daniel J. BoorstinRead
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I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one.
If you put one model in a show or in an ad campaign, that doesn't solve the problem. We need teachers in universities. We need internships. We need people of different ethnic backgrounds in all parts of the industry. That really is the solution: you have to change it from the inside.
I never want to promote an ad that makes women feel bad about themselves, because when I was young, I never felt rich enough or fashionable enough or good enough. I felt talked down to by luxury fashion labels. There was a disconnect. They made me feel we weren't right for each other.
You know someone is your favorite person when you've done a day of press, listened to yourself ad nauseam, listened to them tell every story, and when it ends, it's like, 'Are we going to eat something?'
Ad agencies do all kinds of market research that ask people what they think they want, and instead, you should be creating things that you want. If you do something and you get it, the rest of the world will get it, too. Trust your own instincts, your own intellect, and your own sense of humor.
When I go in to see people - and I sell an occasional ad now - I never say, 'Help me because I am black' or 'Help me because I am a minority.' I always talk about what we can do for them.
A good ad which is not run never produces sales.
We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'
Everyone knows that when you look at a television ad, you do not expect to get information. You expect to see delusion and imagery.
Plan the sale when you plan the ad.
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