I was never, ever interested in becoming a businessman or an entrepreneur. If I was a businessman, or saw myself as a businessman, I would have never gone into the airline business.
Richard BransonRead
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I was never, ever interested in becoming a businessman or an entrepreneur. If I was a businessman, or saw myself as a businessman, I would have never gone into the airline business.
The whole world loves American movies, blue jeans, jazz and rock and roll. It is probably a better way to get to know our country than by what politicians or airline commercials represent.
You can't be a real country unless you have a beer and an airline. It helps if you have some kind of a football team, or some nuclear weapons, but at the very least you need a beer.
I wanted to distance myself from those pasty faced corpses in suits I saw in airline magazine ads. If I was going to become a businessman, I was going to do it on my own terms.
Regulation has gone astray. . . . Either because they have become captives of regulated industries or captains of outmoded administrative agencies, regulators all too often encourage or approve unreasonably high prices, inadequate service, and anticompetitive behavior. The cost of this regulation is always passed on to the consumer. And that cost is astronomical.
Running an airline is the most difficult job in the world. Racing was more dangerous for my life.
I do not have a merchandise line. I don't sell knives or apparel. Though I have been approached to endorse various products from liquor to airlines to automobiles to pharmaceuticals dozens of times, I have managed to resist the temptation.
We need to confront honestly the issue of scale... You may need a large corporation to run an airline or to manufacture cars, but you don't need a large corporation to raise a chicken or a hog. You don't need a large corporation to process local food or local timber and market it locally.
The British Islands are small islands and our people numerically a little people. Their only claim to world importance depends upon their courage and enterprise, and a people who will not stand up to the necessity of air service planned on a world scale, and taking over thousands of aeroplanes and thousands of men from the onset of peace, has no business to pretend anything more than a second rate position in the world. We cannot be both Imperial and mean.
So I've seen life as one long learning process. And if I see - you know, if I fly on somebody else's airline and find the experience is not a pleasant one, which it wasn't in - 21 years ago, then I'd think, well, you know, maybe I can create the kind of airline that I'd like to fly on.
What we are trying to do at Virgin is not to have one enormous company in one sector under one banner, but to have two hundred or even three hundred separate companies. Each company can stand on its own feet and, in that way, although we've got a brand that links them, if we were to have another tragedy such as that of 11 September - which hurt the airline industry - it would not bring the whole group crashing down.
If the employees come first, then they're happy. A motivated employee treats the customer well. The customer is happy so they keep coming back, which pleases the shareholders. It's not one of the enduring green mysteries of all time, it is just the way it works.
Like on the airlines, they say they want to 'pre-board'. Well, what the hell is 'pre board'? What does that mean? To get on before you get on?
Can a physicist visualize an electron? The electron is materially inconceivable and yet, it is so perfectly known through its effects that we use it to illuminate our cities, guide our airlines through the night skies and take the most accurate measurements. What strange rationale makes some physicists accept the inconceivable electrons as real while refusing to accept the reality of a Designer on the ground that they cannot conceive Him?
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