There is this aura that the three-act play is the important one: it's the one that you do to win the Pulitzer. Some part of you falls for that, and then after a while, you don't fall for that.
Sam ShepardRead
Topic
2 quotes
There is this aura that the three-act play is the important one: it's the one that you do to win the Pulitzer. Some part of you falls for that, and then after a while, you don't fall for that.
There's nothing worse that you can do than create an aura about a company that's not substantiated by fact. It's not only ineffective but actually harmful to the company. You can create an image or whatever, but it won't stick.
Subscribe for the occasional hand-picked quote. No noise.