A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.
Scott D. CookRead
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A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.
Blogging is to writing what extreme sports are to athletics: more free-form, more accident-prone, less formal, more alive. It is, in many ways, writing out loud.
In a faraway land called 'pre-2000,' what Earthlings now call blogging was called 'keeping a diary.' It's hard work to do well. I tried doing it in the early 1990s but had to stop because I no longer had a life - instead I had this thing that generated anecdotes to go into my diary. The diary took over and I had to stop.
And I thought, eight years ago, when I began carefully charting the progress of American Gods, nervously dipping my toes into the waters of blogging, would I have imagined a future in which, instead of recording the vicissitudes of bringing a book into the world, I would be writing about not-even-interestingly missing cups of cold camomile tea? And I thought, yup. Sounds about right. Happy Eighth birthday, blog.
These days, you have the option of staying home, blogging in your underwear, and not having your words mangled. I think I like the direction things are headed.
If you love writing or making music or blogging or any sort of performing art, then do it. Do it with everything you've got. Just don't plan on using it as a shortcut to making a living.
Not only are bloggers suckers for the remarkable, so are the people who read blogs.
Fans, true fans, are hard to find and precious. Just a few can change everything. What they demand, though, is generosity and bravery.
Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they'd like to go. Every time we waste that opportunity, every page or sentence that doesn't do enough to advance the cause is waste.
I started blogging a decade ago because I like blogging. Writing's a kind of lonely thing to do and I liked the idea of demystifying the process because I loved it as a kid and teenager and as somebody who wanted desperately to write.
An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.
the harder the conflict, the greater the triumph.
Either write something worth reading or do something worth writing.
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