Making a movie is like a marathon, and commercials are like sprints - they're equally satisfying, but in different ways.
Tony ScottRead
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Making a movie is like a marathon, and commercials are like sprints - they're equally satisfying, but in different ways.
People hear 'Africa' and they think about charitable commercials, or safari tours and animals. It's our responsibility to help change that perspective.
Internet-centric companies have already begun changing the rules with binge-watching, flexible running times, fewer commercials, and crowd-sourced content. The brainpower - and just plain power - of the most valued tech firms will change things even more.
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