Quotes on Customers

Using the Product Development Waterfall diagram for Customer Development activities is like using a clock to tell the temperature. They both measure something, but not the thing you wanted.

We're dealing with sophisticated customers. What's most important to these women is individuality. I have to create things she'll want to wear, no matter who she is.

Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.

There are only two industries that refer to their customers as 'users'.

We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.

Politeness goes far, yet costs nothing.

Setting customer expectations at a level that is aligned with consistently deliverable levels of customer service requires that your whole staff, from product development to marketing, works in harmony with your brand image.

Remember that, in the end, the customer doesn't know, or care, if you are small or large as an organization - she or he only focuses on the garment hanging on the rail in the store.

Dealing with people is probably the biggest problem you face, especially if you are in business. Yes, and that is also true if you are a housewife, architect or engineer.

Bill Gates' Success Factors for Microsoft 1. Long-term Approach 2. Passion for Products and Technology 3. Teamwork 4. Results 5. Customer Feedback 6. Individual Excellence

A rose on time is more valuable than a $1,000 gift that's too late.

Customers need to be given control of their own data-not being tied into a certain manufacturer so that when there are problems they are always obliged to go back to them.

The true business of every company is to make and keep customers.

How you think about a problem is more important than the problem itself. So always think positively.

This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use our computers. We're supposed to be really good at this. That doesn't mean we don't listen to customers, but it's hard for them to tell you what they want when they've never seen anything remotely like it.

the shop owner did not try to push the book on any of her customers. She knew that in the wrong hands such a book could easily be dismissed, or, worse, go unread. Instead she let it sit where it was in the hope that the right reader might discover it.

...the waiters carried themselves with a quiet joy, as if their entire mission in life was to make their customers feel comfortable and well tended.

pulled into my convenient neighborhood fast food restaurant. I ordered shrimp salad, onion rings, and a beer. The shrimp were straight out of the freezer, the onion rings soggy. Looking around the place, though, I failed to spot a single customer banging on a tray or complaining to a waitress. So I shut up and finished my food. Expect nothing, get nothing.

One of the greatest gifts you can give to anyone is the gift of attention

Knowledge that is acquired is not like this. Those who have it worry if audiences like it or not. It's a bait for popularity. Disputational knowing wants customers. It has no soul... The only real customer is God. Chew quietly your sweet sugarcane God-Love, and stay playfully childish.

Well done is better than well said.