Quotes on Demographics

You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.

Climate change, demographics, water, food, energy, global health, women's empowerment - these issues are all intertwined. We cannot look at one strand in isolation. Instead, we must examine how these strands are woven together.

Treating an age group as a demographic requires coming up with something that's common to every single one of them. Right?... So it's reductionist in that it reduces an entire segment of civilization down to one person with one habit.

Some calamities - the 1929 stock market crash, Pearl Harbor, 9/11 - have come like summer lightning, as bolts from the blue. The looming crisis of America's Ponzi entitlement structure is different. Driven by the demographics of an aging population, its causes, timing and scope are known.

The only way we are going to get diversity is if the demographics of the decision-makers change... The odd-token bone thrown is not going to do it. Don't pat yourself on the back because you made that black drama; that's not diversity. It's got to be baked into the foundation of where the ideas flow from.

Thus, for those who are willing to go out into the field, to look and to listen, changing demographics is both a highly productive and a highly dependable innovation opportunity.

By now, everyone I know is one of seven strangers, inevitably hoping to represent a predefined demographic and always failing horribly. The Read World is the real world is The Real World is the read world. It’s the same true story, even when it isn’t.