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Technology is, in the broadest sense, mind or intelligence or purpose blending with nature.

We say no to a lot of things so we can invest an incredible amount of care on what we do.

As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.

The design process is about designing and prototyping and making. When you separate those, I think the final result suffers.

Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.

True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.

We don't do focus groups - that is the job of the designer.

It's very easy to make something that is new. So we are trying to make things that are better.

A great product isn't just a collection of features. It's how it all works together.

Style makes you feel great because it takes your mind off the fact that you're going to die.

The best way to accomplish serious design ... is to be totally and completely unqualified for the job.

If anybody here has trouble with the concept of design humility, reflect on this: It took us 5,000 years to put wheels on our luggage.

The idea of being able to build things bottom up, atom by atom, has made [scientists] all into tinkerers. And all of a sudden scientists are seeking designers, just like designers are seeking scientists.

When people say, 'I don't get art' ... that means art is working.

Design [is] the emerging ethos formulating and then answering a very new question: What shall we do now, in the face of the chaos that we have created?

Nine out of ten businesses fail; so I came up with a foolproof plan - create ten businesses.

Nothing influences people more than are commendation from a trusted friend.

No one ever succeeds without the help of others.

Customers can't always tell you what they want, but they can always tell you what's wrong.

It is a mortifying truth, and ought to teach the wisest of us humility, that many of the most valuable discoveries have been the result of chance rather than of contemplation, and of accident rather than of design.

If I have made a mistake in the design, then I'm the one who should pay for it. I certainly would not ask somebody else to fly a plane if I were afraid to do it myself.

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