The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
Tim CookRead
Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
Interpretation
What this quote means
The quote emphasizes the need for businesses to prioritize user experience over self-interest.
Tim Cook highlights a shift in business models that have traditionally prioritized self-interest over the user experience. He suggests that by solving problems related to user experience, businesses can create value for their customers and ultimately succeed in the market.
Themes
BusinessUser ExperienceSelf InterestProblem SolvingValue Creation
In practice
Example use cases
In a keynote speech at a tech conference, a leader might use this quote to inspire a focus on customer-centric innovation.
More from Tim Cook
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I don't subscribe to the view some people have in the industry that you should purposefully design products that do not last that long. I don't think it is good for anyone.
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When technological advancement can go up so exponentially, I do think there's a risk of losing sight of the fact that tech should serve humanity, not the other way around.
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Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.
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That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'
Tim CookRead
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