There have been people that suggest that we should have a back door. But the reality is if you put a back door in, that back door's for everybody - for good guys and bad guys.
Tim CookRead
The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
Interpretation
What this quote means
This quote emphasizes a commitment to innovation and improving lives through exceptional products.
Tim Cook's quote reflects a steadfast dedication to a guiding principle or 'North Star' that directs the efforts of creating remarkable products. These products are not just about business success; they are intended to make a significant positive impact on people's lives, highlighting the importance of purpose in innovation.
Themes
InnovationProductsImpactSuccessLife Enrichment
In practice
Example use cases
This quote can be used in a product launch presentation to emphasize the company's mission.
More from Tim Cook
All quotes βI don't subscribe to the view some people have in the industry that you should purposefully design products that do not last that long. I don't think it is good for anyone.
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When technological advancement can go up so exponentially, I do think there's a risk of losing sight of the fact that tech should serve humanity, not the other way around.
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Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.
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That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'
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I think each person, if you're a CEO, the most important thing is to have - to me, is to pick people around you that aren't like you, that complement you. Because you want to build a puzzle; you don't want to stack Chiclets up and have everyone be the same. And so I believe in diversity with a capital D.
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