The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
Tim CookRead
There have been people that suggest that we should have a back door. But the reality is if you put a back door in, that back door's for everybody - for good guys and bad guys.
Interpretation
A back door in software can expose systems to both good and bad actors.
Tim Cook highlights the dangers of introducing back doors into technology systems, arguing that such vulnerabilities can be exploited by anyone, not just those with good intentions. This statement emphasizes the importance of security and the need to protect systems from potential breaches while acknowledging the moral complexities surrounding such discussions.
In practice
During a tech conference discussing digital privacy, this quote can emphasize the importance of system security.
The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
I don't subscribe to the view some people have in the industry that you should purposefully design products that do not last that long. I don't think it is good for anyone.
When technological advancement can go up so exponentially, I do think there's a risk of losing sight of the fact that tech should serve humanity, not the other way around.
Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.
That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'
I think each person, if you're a CEO, the most important thing is to have - to me, is to pick people around you that aren't like you, that complement you. Because you want to build a puzzle; you don't want to stack Chiclets up and have everyone be the same. And so I believe in diversity with a capital D.
Each new tool we create ends an old relationship with the world and starts a new one. And we're changed by that relationship, inevitably. It changes the way we live, changes our patterns, changes our social organization.
How do we convince people that in programming simplicity and clarity - in short: what mathematicians call elegance - are not a dispensable luxury, but a crucial matter that decides between success and failure?
You can be good at technology and like fashion and art. You can be good at technology and be a jock. You can be good at technology and be a mom. You can do it your way, on your terms.
For the last 10 years, I've felt increasing pressure to stop shooting film and start shooting video, but I've never understood why. It's cheaper to work on film, it's far better looking, it's the technology that's been known and understood for a hundred years, and it's extremely reliable.
When something is such a creative medium as the web, the limits to it are our imagination.
The Model T blazed the way for the motor industry & started the movement for good roads everywhere. It is still the pioneer car in many parts of the world which are just beginning to be motorized.
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