The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
Tim CookRead
That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'
Interpretation
What this quote means
Apple aims to create innovative products that enhance daily life and become essential over time.
Tim Cook's quote highlights Apple's mission to develop technology that significantly improves the quality of life for its users. He expresses the goal of designing products that not only fulfill needs but also evoke a sense of wonder about how life was lived before these innovations, emphasizing the transformative power of technology.
Themes
InnovationTechnologyLife ImprovementAppleEssential
In practice
Example use cases
Use this quote in a presentation about the impact of technology on modern living.
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All quotes βThere have been people that suggest that we should have a back door. But the reality is if you put a back door in, that back door's for everybody - for good guys and bad guys.
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I don't subscribe to the view some people have in the industry that you should purposefully design products that do not last that long. I don't think it is good for anyone.
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When technological advancement can go up so exponentially, I do think there's a risk of losing sight of the fact that tech should serve humanity, not the other way around.
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Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.
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I think each person, if you're a CEO, the most important thing is to have - to me, is to pick people around you that aren't like you, that complement you. Because you want to build a puzzle; you don't want to stack Chiclets up and have everyone be the same. And so I believe in diversity with a capital D.
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