Quotes on Digital Marketing

If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.

A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.

People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.

If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.

Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.