Quotes on Digital Media

A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.

Digital media are biased toward replication and storage. Our digital photos practically upload and post themselves on Facebook, and our most deleted e-mails tend to resurface when we least expect it. Yes, everything you do in the digital realm may as well be broadcast on prime-time television and chiseled on the side of the Parthenon.

People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.

If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.