Quotes on Guerrilla

At first, we couldn't be establishment, because we didn't have any money. We were guerrilla marketers, and we still are, a little bit. But, as we became No. 1 in our industry, we've had to modify our culture and become a bit more planned.

Guerrilla leaders win wars by being paranoid and ruthless. Once they take power, they are expected to abandon those qualities and embrace opposite ones: tolerance, compromise and humility. Almost none manages to do so.

It is important to emphasize that guerrilla warfare is a war of the masses, a war of the people. The guerrilla band is an armed nucleus, the fighting vanguard of the people. It draws its great force from the mass of the people themselves.