I think I'm not a natural-born salesman, for sure, but If I have a product I really believe in, I can overcome some of the shyness and get through the things that aren't natural to me.
Phil KnightRead
At first, we couldn't be establishment, because we didn't have any money. We were guerrilla marketers, and we still are, a little bit. But, as we became No. 1 in our industry, we've had to modify our culture and become a bit more planned.
Interpretation
Success often requires adapting from unconventional methods to more structured approaches as one grows.
Phil Knight's quote reflects on the evolution of a company's marketing strategy from informal, unconventional tactics to more structured, planned approaches necessary for success in a competitive landscape. He emphasizes that even as one achieves prominence within their industry, the foundational guerrilla marketing tactics remain an essential part of their identity.
In practice
During a marketing conference, when discussing the evolution of brand strategies.
I think I'm not a natural-born salesman, for sure, but If I have a product I really believe in, I can overcome some of the shyness and get through the things that aren't natural to me.
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Now that knowledge is taking the place of capital as the driving force in organizations worldwide, it is all too easy to confuse data with knowledge and information technology with information.
As an entrepreneur, I've learned how crucial it is to be able to call a spade a spade and avoid falling in love with a particular strategy or product. Instead, you need to let the customer tell you what she needs - and to change her as she changes.
Helping doing business easier, we choose the name Alibaba because it is a global company. It is founded in China, but it was created for the world.
Make your product easier to buy than your competition, or you will find your customers buying from them, not you.
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