Quotes on Ideation

Where do new ideas come from? The answer is simple: differences. While there are many theories of creativity, the only tenet they all share is that creativity comes from unlikely juxtapositions. The best way to maximize differences is to mix ages, cultures, and disciplines.

All truly great thoughts are conceived by walking.

Iteration, not ideation, is the most important part of early stage entrepreneurship. You have to have a lot of ideas - a lot of bad ideas - if you want to end up with a good one.

Once you define exactly what your purpose is you won’t even have to try to figure out how to make money. The ideas will flow freely as if someone was whispering in your ear. Everything will come together beautifully.

There is plenty of time to argue with new ideas later. They key is to take careful notes first and debate second.

The day before something is a breakthrough, it’s a crazy idea.

The only thing harder than getting a new idea into the military mind is to get an old one out.

One idea lights a thousand candles.