Quotes on Incubation

The worst is that the very hardest thinking will not bring thoughts. They must come like good children of God and cry, "Here we are." You expend effort and energy thinking hard. Then, after you have given up, they come sauntering in with their hands in their pockets. If the effort had not been made to open the door, however, who knows when they could have come.

I was doing a campaign once for a manufacturer, and I couldn't think of an ideas, and I was kind of desperate about it. The night before I had to show something to my client I had a dream, an interesting dream. I woke up and for once in my life I wrote it down and went back to sleep Next morning I went to the office and had that dream out into a TV commercial which is still running thirty years after and which has made that particular product the leader in its field.

I have found, for example, that if I have to write upon sum rather difficult topic, the best plan is to think about it with very great intensity-the greatest intensity of which I am capable-for a few hours or days, and at the end of that time give orders, so to speak (to my subconscious mind) that the work is to proceed underground. After some months I return consciously to the topic and find that the work has been done.

There is a moment of conception and a moment of birth, but between them there is a long period of gestation.

It takes a lot of time to be a genius, you have to sit around so much doing nothing, really doing nothing.

You cannot go into the womb to form the child; it is there and makes itself and comes forth whole-and there it is and you have made it and have felt it, but it has come itself.

The "germ," wherever gathered, has ever been for me, "the germ of a story," and most of the stories strained to shape under my hand have sprung from a single small seed, a seed as remote and windblown as a casual hint.

You must have a room, or a certain hour or so a day, where you don’t know what was in the newspapers that morning, you don’t know who your friends are, you don’t know what you owe anybody, you don’t know what anybody owes to you. This is a place where you can simply experience and bring forth what you are and what you might be. This is the place of creative incubation. At first you may find that nothing happens there. But if you have a sacred place and use it, something eventually will happen.