The more informative your advertising, the more persuasive it will be.
David OgilvyRead
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6 quotes
The more informative your advertising, the more persuasive it will be.
Listening to people espouse beliefs different from mine is informative, not threatening, because the only thing that can alter my worldview is a new and undeniable truth, and contrary to what Jack Nicholson says in 'A Few Good Men', "I CAN handle the truth.
I went out of my way to play games I didn't like or find interesting. Those ended up being a lot more informative for me. At home, I have literally thousands of games, and I think of them as pearls of wisdom from my predecessors.
I never think of access or good will. I just want a good interview. I want guests to be informative and entertaining. I've never been concerned about someone's liking me tomorrow.
It is so easy to be confrontive without being informative; indignant without being intelligent; impulsive without being insightful.
Photography is the easiest thing in the world if one is willing to accept pictures that are flaccid, limp, bland, banal, indiscriminately informative, and pointless. But if one insists in a photograph that is both complex and vigorous it is almost impossible
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