Quotes on Mac

When you care about people's happiness and productivity, you give them what brings out the best in them and their creativity. And if you give them a choice, they'll say, 'I want an iPhone,' or 'I want a Mac.' We think we can win a lot of corporate decisions at that level.

I had true rivalries. Not only did I want to beat my opponent, but I didn't want to let him up, either. I had a rivalry with Mac, Lendl, Borg. Everybody knew there was tension between us, on court and off. That's what's really ingrained in my mind: 'This is real. This isn't a soft rivalry.' There were no hugs and kisses.

Innovation has nothing to do with how many R & D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R & D. It's not about money. It's about the people you have, how you're led, and how much you get it.

I see the Mac being a key part of Apple for the long term, and I see growth in the Mac for the long term.