The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
Tim CookRead
When you care about people's happiness and productivity, you give them what brings out the best in them and their creativity. And if you give them a choice, they'll say, 'I want an iPhone,' or 'I want a Mac.' We think we can win a lot of corporate decisions at that level.
Interpretation
Caring for others' happiness and providing choices enhances their creativity and productivity.
In this quote, Tim Cook emphasizes the importance of nurturing the well-being and satisfaction of employees to unlock their full potential. By providing meaningful choices and respecting their preferences, such as selecting between an iPhone or Mac, leaders can foster a more engaged and innovative workforce, ultimately leading to better corporate outcomes.
In practice
This quote can be used in a corporate training seminar on the importance of employee engagement.
The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
There have been people that suggest that we should have a back door. But the reality is if you put a back door in, that back door's for everybody - for good guys and bad guys.
I don't subscribe to the view some people have in the industry that you should purposefully design products that do not last that long. I don't think it is good for anyone.
When technological advancement can go up so exponentially, I do think there's a risk of losing sight of the fact that tech should serve humanity, not the other way around.
Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.
That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'
As coaches we talk about two things: offense and defense. There is a third phase we neglect, which is more important. It's conversion from offense to defense and defense to offense.
To win is always good for the feeling of the whole team.
It is what we prevent, rather than what we do that counts most in Government.
And if you want partnerships that focus on hard problems and real solutions, then pick a Black woman. Because that's what we do every single day and in every single way.
We believe that creating an inclusive and diverse environment is not only the right thing to do, but it also makes our company stronger, smarter, and more innovative - which helps us better serve the needs of our clients, our people, and our communities.
There is a long history of founders returning to companies and doing great things. Founders are able to set the vision for their companies with an authority no one else can.
Subscribe for the occasional hand-picked quote. No noise.