QuoteProject
When you care about people's happiness and productivity, you give them what brings out the best in them and their creativity. And if you give them a choice, they'll say, 'I want an iPhone,' or 'I want a Mac.' We think we can win a lot of corporate decisions at that level.
Tim Cook
ShareWTF𝕏

Interpretation

What this quote means

Caring for others' happiness and providing choices enhances their creativity and productivity.

In this quote, Tim Cook emphasizes the importance of nurturing the well-being and satisfaction of employees to unlock their full potential. By providing meaningful choices and respecting their preferences, such as selecting between an iPhone or Mac, leaders can foster a more engaged and innovative workforce, ultimately leading to better corporate outcomes.

Themes

HappinessProductivityCreativityLeadershipCorporate

In practice

Example use cases

This quote can be used in a corporate training seminar on the importance of employee engagement.

More from Tim Cook

The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
Tim CookRead
There have been people that suggest that we should have a back door. But the reality is if you put a back door in, that back door's for everybody - for good guys and bad guys.
Tim CookRead
I don't subscribe to the view some people have in the industry that you should purposefully design products that do not last that long. I don't think it is good for anyone.
Tim CookRead
When technological advancement can go up so exponentially, I do think there's a risk of losing sight of the fact that tech should serve humanity, not the other way around.
Tim CookRead
Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.
Tim CookRead
That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'
Tim CookRead

Similar quotes

Whether you agree with me or disagree with me; like me or loathe me, don't bind my hands when I am negotiating on behalf of the British nation.
John MajorRead
Over the years I have become convinced that we learn best - and change - from hearing stories that strike a chord within us ... Those in leadership positions who fail to grasp or use the power of stories risk failure for their companies and for themselves.
John P. KotterRead
When the common soldiers are too strong and their officers too weak, the result is insubordination. When the officers are too strong and the common soldiers too weak, the result is collapse.
Sun TzuRead
It is a great privilege, as well as our responsibility, to pray for our government leaders.
Billy GrahamRead
Leadership is influence, nothing more, nothing less...titles don't have much value when it comes to leading. True leadership cannot be awarded, appointed, or assigned, it comes only from influence, and that cannot be mandated. It must be earned.
John C. MaxwellRead
Anytime you get an idea, you need people to help you put it together. That is the beginning of an institution. When you create an institution, levels of authority and boundaries need to be established. If everybody owns it, nobody owns it. If everybody is responsible for it, nobody will be responsible.
Robert H. SchullerRead

A little wisdom, now and then

Subscribe for the occasional hand-picked quote. No noise.