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We have not had a ton of innovation and marketing in the concert industry, much like the record industry. We have been a fairly old-school business compared to Coca-Cola and the big packaging/marketing companies.
As a former U.S. attorney, I would only align myself with a first-class organization. World Patent Marketing goes beyond making statements about doing business 'ethically' and translates them into action.
I learned from McDonald's that we can do great things from a marketing and advertising perspective, but if the experience at the restaurant isn't superior, it might not matter.
At age 28, I had no retail experience, no consumer marketing experience and no real Internet experience. But I decided I wanted to work for myself. I felt starting a company would enable me to get the responsibility I deserved and that I couldn't do that within the confines of a bigger company.
A lot of very popular mainstream artists are products of record companies and marketing companies, and any time anyone can stand outside of that, that's interesting.
Brand-name drugs have no competition, since the government grants them very long, exclusive marketing rights.
I mean, at the simplest level, my entire background was in marketing, which largely is about understanding a customer, being able to be intuitive, being able to be empathetic.
Even when I did 'New York Undercover' I put together a five-year marketing and promotional campaign to maximize the exposure of that show.
After I completed the project for BCG, I was offered the position of Director of Marketing for Ozon.ru.
PR and marketing doesn't sell books. It gets attention for them. It sends readers to bookstores and websites to read a few pages.
All the marketing and advertising sells the book as what it is and hopes that the book will be displayed so that your readers can find it.
Coaches can work well in Munich because the money is there. They have the perfect stadium and good marketing.
When I started Sosa & Associates, there were only 3 million Latinos in the U.S. and only four Hispanic-specialized marketing agencies.I had one little goal for our small San Antonio-based agency: to be the largest Hispanic-specialized agency in the United States. We planned for our success and achieved our goal.
I'm able to utilize a lifetime of learning to help teach young people how to apply sound marketing strategy and principles for the purpose of growing the client's business. And for me, that's just too much fun.
'American Idol' is a machine. It's a machine that's making a lot of money, that's selling a lot of product. It's 'American Marketing.'
Everyone can benefit from seeing smart marketing.
I think that distributors and marketing companies realise that there are a huge number of women over 40 who want to go the cinema and see films about themselves. Women of my age don't want to be force-fed with stuff about 25-year-olds.
Oh, we don't have a grandiose marketing plan. We sell products that work, that we like.
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