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After graduating, I got a job in marketing in Delhi because I was in love and wanted to get married. No one gives you their daughter unless you have a job. I quit after six months, but I was married by then.

I think when you make something that is non-mainstream and people don't have automatic way of consuming, like you don't have a big star, or a hit song or marketing money then you need to find some way to make audience aware of your film.

The marketing of XP is very deliberate and conscious. Part of it is in co-opting the power of the media; I make sure I'm newsworthy from time to time. Part is in co-opting some of my publisher's ad budget.

I've done strategic planning, all kind of cash flows, but in fad marketing, it is all really irrelevant. It is marketing by total gut feeling. There is no market research. You either sell 500 of something, and it is a total bomb, or you sell 500 million.

When I did inventions, I always thought only of the invention itself, but the kids would ask for marketing materials.

In terms of the timeline, 'The Force Awakens' came out in December of 2015. I got the role in November of 2015. I was auditioning and waiting to hear back when their marketing machine was everywhere. It's like you're going for something that's so high stakes, and you try to remind yourself, 'Okay, stop thinking about it,' and it's everywhere.

Marketing is everything.

I believe in cinema! Unfortunately, 90 per cent of Hindi cinema is non-cinema. Only marketing works here. Even the item songs in these films are an extension of marketing.

Let's not betray cinema with marketing inside the film. If it's done outside, then it's ok. That is essential to integrity.

Marketing is a core part of anything you do.

Ultimately, my belief is that the best marketing is creating a product that people are excited to talk about. Period.

I am the CMO (Chief Marketing Officer) of Marathon Agency, a new venture with my business partner Steve Carless. It's a management, branding, marketing, and business strategy. I'm in charge of marketing and branding clients like Nick Cannon, Nicki Minaj, and more.

I read my books to writing workshops and friends, and I'm often focussed just on keeping them entertained. I never think about marketing at all.

I came to Mumbai in 2000 to do a hotel management course. Following this, I worked as a marketing executive with Hotel Sheraton in Muscat for a year. It was in 2004 that I participated in the Gladrags Mr. India contest and bagged the most popular model award. After that, I did few ramp shows and ads.

We are Punjabis from Amritsar, though I was born and brought up in Mumbai and did my Bachelors in Mass Media, specializing in advertising and marketing.

One piece of advice I often give young singers, including my son Vijay, is to not get sidetracked from their primary duty of learning music. This is the age of marketing and hard sell. Everybody wants instant results. But no amount of hard sell will prop you up if you don't hone your craft.

We won't do something different for different's sake. Designers cave in to marketing, to the corporate agenda, which is sort of, 'Oh, it looks like the last one; can't we make it look different?' Well no, there's no reason to.

Until 1998, I worked in marketing at ASB bank. I loved it.

The infusion of technology and social marketing to bar spaces is a big opportunity.

The best ways of marketing were email and banner advertising, but I needed images... and they were very expensive.

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