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If chick-lit really is taking a commercial battering, I'd suggest it's because the marketing has been done to death. Covering everything in girlie pink and putting chocolate in the title may once have been a clever Pavlovian device but now makes readers feel a bit sick.
When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center.
In a time when consumers desperately want to trust businesses - but they just don't - influencer marketing is one way to overcome this problem.
The world of marketing is all about trends and the ability of marketers to identify and cultivate them.
When I first started doing influencer marketing for my company Due, I lost my shorts with literally no return on my investment.
Many dotcoms recruited people from existing companies who were quite experienced in finance, marketing, distribution and other disciplines but not necessarily experienced in the Web culture.
I am always making sketches of how information should look or mapping out a marketing campaign. When I present my notes, people start responding to them. Desktop publishing makes everything look slick. When you present sketches, it helps start the dialogue and collaboration.
I'm all for it. In these days, regional marketing is the only way to survive.
Our financial system is driven by a giant marketing machine in which the interests of sellers directly conflict with the interests of buyers.
In 2006, I left my job in sales and marketing to go full-time as a comedian, and I started off doing panto at the Lowry in Manchester.
Just as like the music industry still wishes for the days when it controlled its own production and distribution, the media and marketing world still yearns for the silver bullet of the thirty-second spot on 'Seinfeld,' even as it knows those days are over.
One thing in common between politics and marketing is that your greatest strength can often be your greatest weakness.
Essentially, wines are fermented grape juice, so I'm trying to make the point that the wine world is about scores and marketing and kind of creating a scarce resource where they don't really exist.
So many large movies come to you with a huge marketing campaign and it's like you have to see this movie this weekend, otherwise you'll be culturally bankrupt and can't converse with your friends.
On the movie side of things, the difficulties come with so few movies being made, and when they are, it seems that it's a marketing game. Story sometimes takes a backseat to that one grand marketing idea.
I'm a marketing guy.
No true fan wants to go to Comic-Con and get assaulted with a marketing blitz about just any old show.
Trump is a branding expert. He is a marketing genius to some extent.
Mainly, the more faddish and newer stages of life are really just marketing schemes. Tweenhood. The young old. The quarter-life crisis.
I see an insidious problem in the marketing of weddings as 'the happiest day of your life.' The pressure that is placed upon this event to be the alpha and omega of your entire existence makes it, I think, into a kind of nuptial New Year's Eve, and we all know how that usually turns out.
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