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Our songs did not transcend being R&B hits. They were R&B hits that white kids were attracted to. And if people bought it, it became rock & roll. That's marketing. Why couldn't it still be R&B? The bass pattern didn't change. The song didn't change. It was still 'Yakety Yak' and 'Searchin'.'
Marketing is not bragging, and touting one's wares is not evil. The baker in the medieval town square must holler, 'Fresh rolls!' if he hopes to feed the townfolk.
I was a stickler. I wanted to learn every nuance to my craft. And that's not just talking about in the ring. It's all facets. Production, marketing, PR. I've always looked at this business as a business.
What do the Left's tactics have to do with me or my ability to counter them with smart policy, solid media strategy, innovative marketing, effective delivery, creative projects, and youth outreach? Nothing.
It's so rare when marketing and press doesn't ruin your movie.
Targeted marketing delivers a lower customer acquisition cost and gets you to profitable growth faster. The goal is to quickly identify the costs associated with acquiring your most profitable segment of customers and the incremental value - if any - of going beyond your core.
On average, it takes as much as $100 million in paid media for a brand to be a household name in America. Marketing partnerships are the best form of off-balance sheet financing one can ever find. Smart startups use this technique to scale their companies and build their brand equity.
I don't know how smart you have to be to be a marketing major.
Nobody remembers who our publicists were and who our marketing team was. All they remember is what they did to us.
I never really marketed myself, so each job I was given was a new marketing tool, and that would be the way I marketed myself.
People say we live in an age of information overload. Right? I don't know about that, but I just know that I get too many marketing emails.
I didn't want to go get a job or get a degree in business or marketing, or whatever all my friends were getting degrees in.
I believe that my experience as an HBO executive responsible for global marketing and communications should serve our country well as we tell America's story in Spain and Andorra.
My passion is creating and marketing. That's what I'm really, really good at, and that's what I find the most stimulating for my brain to work on, so that's what I really, really want to do as opposed to product creation.
The American Dream never really existed. It was a marketing scam.
In 2006, I made the decision to go after my dream. I was living in Atlanta and had a promising career in marketing, but I took a leap of faith and decided to move to New York, enroll in graduate school, and pursue acting.
We are not into financial services, and we are not interested also because we find we are better in branded marketing enterprises.
Between yellow ribbon magnets, patriotic anthems at sports games and corporate marketing campaigns, the rhetoric that those in uniform are protecting freedom is hammered into the psyche of Americans at every turn.
That pompous phrase (graphic novel) was thought up by some idiot in the marketing department of DC. I prefer to call them Big Expensive Comics.
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