In Tetrad form, the artifact is seen to be not neutral or passive, bur an active logos or utterance of the human mind or body that transforms the user and his ground.
Marshall McluhanRead
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In Tetrad form, the artifact is seen to be not neutral or passive, bur an active logos or utterance of the human mind or body that transforms the user and his ground.
Many of the words and phrases used in the media and among academics suggest that things simply: happen: to people, rather than be being caused by their own choices and behavior. Thus there is said to be an 'epidemic' of teenage pregnancy, or of drug usage, as if these things were like the flu that people catch just by being in the wrong place at the wrong time.
Fortunately, we have help from the media. I have to say this: I'm very grateful for the support and kindness that we've gotten. People have respected their privacy and in that way, I think, you know, no matter what people may feel about my husband's policies or what have you, they care about children and that's been good to see.
There is a cultural factor promoting violence which nowadays undoubtedly is highly effective is the mass media. And particularly everything that enters our minds through pictorial media.
I wanted to tell the story of these women and the war in the Congo and I couldn't find anything about them in the newspapers or in the library, so I felt I had to get on a plane and go to Africa and find the story myself. I felt there was a complete absence in the media of their narrative. It's very different now, but when I went in 2004 that was definitely the case.
You, the foreign media, have been the companion of my people in its long and painful journey to freedom.
In an age when other fantastically speedy, widespread media are triumphing, and running the risk of flattening all communication onto a single, homogenous surface, the function of literature is communication between things that are different simply because they are different, not blunting but even sharpening the differences between them, following the true bent of written language.
The current perception I get from the evening news is that the world is dominated by human failure, crime, catastrophe, corruption, and tragedy. We are all tuning in to see how the human mind is evolving, but the media keeps hammering home the opposite, that the human mind is mired in darkness and folly.
For a long time I was convinced that the conflict between Jewish people and black people in this country was a media event.
It is the framework which changes with each new technology and not just the picture within the frame.
The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
The idea that media is there to educate us, or to inform us, is ridiculous because that's about tenth or eleventh on their list.
Language makes infinite use of finite media.
Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.
To the press alone, chequered as it is with abuses, the world is indebted for all the triumphs which have been gained by reason and humanity over error and oppression.
Commercial jazz, soap opera, pulp fiction, comic strips, the movies set the images, mannerisms, standards, and aims of the urban masses. In one way or another, everyone is equal before these cultural machines; like technology itself, the mass media are nearly universal in their incidence and appeal. They are a kind of common denominator, a kind of scheme for pre-scheduled, mass emotions.
The uniformity and obedience of the media, which any dictator would admire...
All over the place, from the popular culture to the propaganda system, there is constant pressure to make people feel that they are helpless, that the only role they can have is to ratify decisions and to consume.
Independent media can go to where the silence is and break the sound barrier, doing what the corporate networks refuse to do.
Probably, the nature of homophobia will never be widely interrogated, while we will continue to be excluded from school curricula, subjected to vicious media distortions, or entirely ignored, denied basic civil rights while our demands are ridiculed and derided. But in the midst of all this only one thing has changed for certain. We have changed. We will never go back into the closet.
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