You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
David OgilvyRead
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327 quotes
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
Life and people are complex. A writer as an artist doesn't have the personality of a politician. We don't see the world that simply.
People who are role models for the principles and values of the organization, who buy in and understand the vision of what the organization is trying to accomplish, and have the personality to inspire other people to the vision. You know, that’s what team chemistry and leadership is all about.
Nobody knows whether our personalities pass on to another existence or sphere, but if we can evolve an instrument so delicate to be manipulated by our personality as it survives in the next life such an instrument ought to record something.
While one should always study the method of a great artist, one should never imitate his manner. The manner of an artist is essentially individual, the method of an artist is absolutely universal. The first personality, which no one should copy.
To expect a personality to survive the disintegration of the brain is like expecting a cricket club to survive when all of its members are dead.
More and more research is suggesting that, far from being simply encoded in the genes, much of personality is a flexible and dynamic thing that changes over the life span and is shaped by experience.
Boys are more likely to develop a masculine personality and acquire strong moral standards when they have a loving and nurturant rather than a threatening or fear-inspiring father.
There is nothing in which people more betray their character than in what they laugh at.
His own character is the arbiter of every ones fortune.
Everything we know by heart enriches us and helps us find ourselves. If it should get in the way of finding ourselves, it is because we have no personality.
[T]here is very little difference between one person and another, but what little difference ther eis, is very important.
The opportunist thinks of me and today. The statesman thinks of us and tomorrow.
I'd have given ten conversations with Einstein for a first meeting with a pretty chorus girl.
I live in terror of not being misunderstood.
You have a talent that is unique in its expression, so unique that there's no one else alive on this planet that has that talent, or that expression of that talent. This means that there's one thing you can do and one way of doing it that is better than anyone else on this entire planet.
It was as if personality itself had a 'face'. This non-physical face of personality seemed to be the real key to personality change. It remained scarred, distorted, 'ugly' or inferior the person himself acted out this role in his behaviour regardless of the changes in physical appearance. If this 'face of personality' could be reconstructed, if old emotional scars could be removed, then the person himself changed, even without facial plastic surgery.
As if they were our own handiwork we place a high value on our characters.
What motivates me is an ideal of thinking about how football should be. And to try to get near this way of playing. And to try to improve all aspects of my personality that can help me get near this ideal way of playing football.
Every actor looks all his life for a part that will combine his talents with his personality... 'The Odd Couple' was mine. That was the plutonium I needed. It all started happening after that.
I always have a high regard for the individual and have an insuperable distaste for violence and clubmanship. All these motives made me into a passionate pacifist and anti-militarist. I am against any nationalism, even in the guise of mere patriotism. Privileges based on position and property have always seemed to me unjust and pernicious, as did any exaggerated personality cult.
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