Speak properly, and in as few words as you can, but always plainly; for the end of speech is not ostentation, but to be understood.
William PennRead
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Speak properly, and in as few words as you can, but always plainly; for the end of speech is not ostentation, but to be understood.
There is no more difficult art to acquire than the art of observation, and for some men it is quite as difficult to record an observation in brief and plain language.
If you can't describe your strategy in twenty minutes, simply and in plain language, you haven't got a plan. 'But,' people may say, 'I've got a complex strategy. It can't be reduced to a page.' That's nonsense. That's not a complex strategy. It's a complex thought about the strategy.
The chief virtue that language can have is clarity.
I can indeed hardly see how anyone ought to wish Christianity to be true for if so the plain language of the text seems to show that the men who do not believe, and this would include my father, brother and almost all of my friends, will be everlastingly punished. And this is a damnable doctrine.
Don't, Sir, accustom yourself to use big words for little matters.
Anybody can have ideas-the difficulty is to express them without squandering a quire of paper on an idea that ought to be reduced to one glittering paragraph.
Words in prose ought to express the intended meaning; if they attract attention to themselves, it is a fault; in the very best styles you read page after page without noticing the medium. Works of imagination should be written in very plain language; the more purely imaginative they are, the more necessary it is to be plain.
When you catch an adjective, kill it. No, I don't mean utterly, but kill most of them--then the rest will be valuable. They weaken when they are close together. They give strength when they are far apart.
People in general would rather die than forgive. It's THAT hard. If God said in plain language. "I'm giving you a choice, forgive or die," a lot of people would go ahead and order their coffin.
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