A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.
Scott D. CookRead
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4 quotes
A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.
Build it, and they will come" only works in the movies. Social Media is a "build it, nurture it, engage them, and they may come and stay.
People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.
Either write something worth reading or do something worth writing.
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