One of the most heinous, insidious lies is the notion that you have to be an asshole to be a successful business person..

Design principle: Take things away until the design breaks, then put that last thing back in..

You Don't Have to Go Home from Work Exhausted!.

Run for your lives-the computers are invading. Awesomely powerful computers tackling ever more important tasks with awkward, old-fashioned interfaces….

We don't fight about music. We don't fight about artistic direction. The things like that we could fight about, we really don't. We are pretty lucky ….

If we want users to like our software we should design it to behave like a likeable person: respectful, generous and helpful..

There's only one thing you can use against pure logic, and that's common sense..

Form follows function straight to hell..

Well madam, have you looked in the mirror and seen the state of your nose? Boxing is my excuse. What's yours?.

We seem to be keeping old fans and are bringing on new fans that are teenagers. I think that is amazing. When I was a teenager, that was when I fell ….

No matter how beautiful, no matter how cool your interface, it would be better if there were less of it..

Because computers have memories, we imagine that they must be something like our human memories, but that is simply not true. Computer memories work ….

It has been said that the great scientific disciplines are examples of giants standing on the shoulders of other giants. It has also been said that t….

I just try and learn to be a good husband and be a good father before I am a good rock star. That means saying no to certain things that go with the ….

Just how do I design if not with prototyping? An excellent question. The short answer is 'on paper.'.

Define what the product will do before you design how the product will do it..

Computers no longer interface with humans--they interact, and the interaction will become steadily deeper, more subtle, and more crucial to our colle….

Usability methods are like sandpapering a chair. If you are making a chair, the sandpaper can make it smoother. But no amount of sandpaper will turn ….

It's harder than you might think to squander millions of dollars, but a flawed software development process is a tool well suited to the job..

To our human minds, computers behave less like rocks and trees than they do like humans, so we unconsciously treat them like people.... In other word….

Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology. There is little di….